In accordance with the policy approved by the Internet Corporation for Assigned Names and Numbers (ICANN), the contact information a domain is registered with must be correct and accurate at all times. At the same time, this info is publicly visible on WHOIS lookup sites and while this may be OK for corporations, it may not be very acceptable for individuals, because everybody can see their names and their personal street and email addresses, all the more so in an age when identity fraud isn’t that atypical. That’s why registrars have launched a service that hides the details of their customers without editing them. The service is called Whois Privacy Protection. If it is active, people will view the details of the registrar company, not the domain owner’s, if they do a WHOIS search. The Whois Privacy Protection service is supported by all generic top-level domain name extensions, but it is still impossible to conceal your private details with certain country-code ones.